Fullpath built a customer data platform with AI marketing activation for dealers. Cox Automotive announced its acquisition of Fullpath in June 2026, folding its CDP into Cox's network of dealer relationships. Fullpath's Auto Intelligence Index also tracks LLMs becoming a real referral source for dealership traffic.
What to ask in the Marketing & Advertising demo
- How do you measure incrementality versus taking credit for sales I'd have made anyway?
- What happens when my DMS data is stale or wrong? Show me a real failure case.
- Which audiences does it build automatically, and can I audit a name-level sample?
- How does it coordinate with (or double-spend against) my existing agency?
- What do I own if I cancel: audiences, creative, learnings?
Coverage in the Daily Brief
Cox Automotive folds Fullpath's AI data platform straight into VinSolutions.
Read that day's brief →8, 2026) - 🔗 Cox folds Fullpath straight into VinSolutions.
Read that day's brief →A Presidio Group analysis notes the cost to launch a dealer-tech startup has fallen from roughly $5 million to under $100,000 in just a few years, flooding the market with vendors — while Cox Automotive's June acquisition of Fullpath folded a customer data pla
Read that day's brief →Fullpath's Auto Intelligence Index found use of AI and large language models emerging as a "significant driver of online engagement" with dealerships in 2025, with LLMs becoming a major referral source for car shoppers.
Read that day's brief →Fullpath's Auto Intelligence Index: AI Is Becoming a Real Referral Source — The inaugural Fullpath Auto Intelligence Index found use of AI and large language models emerging as a "significant driver of online engagement" with dealerships in 2025, with LLMs bec
Read that day's brief →Timeline entries are pulled live from our published briefs, newest first. They are editorial coverage, not endorsements, and vendors cannot edit them.
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