Short version: everything here is published in good faith as trade journalism and practical guidance for dealership operators. It is information, not professional advice, and it comes with no warranty. Read the whole thing before you rely on anything we publish to make a business decision.

These Terms & Conditions (the "Terms") are a binding agreement between you and Dealer AI Guy ("we," "us," "our") covering your use of dealeraiguy.com, its subdomains, our newsletters, our free tools, and anything else we link from the Site (together, the "Services"). By using the Services you accept these Terms. If you do not accept them, do not use the Services.

1. Who may use the Services

You must be at least 16 years old and able to form a binding contract. If you are using the Services for a dealership, vendor, agency, or other organization, you represent that you are authorized to accept these Terms on its behalf, and "you" includes that organization.

2. What our content is — and is not

Dealer AI Guy is an independent trade publication. We report on artificial intelligence in automotive retail, review tools, and publish prompts, workflows, checklists, and playbooks. Everything we publish is general information for a professional audience.

It is not legal, compliance, financial, tax, accounting, employment, or other professional advice, and it does not create a professional-client relationship. AI, and the law around it, is moving faster than any publication schedule. Before you deploy an AI system that talks to consumers, touches customer data, sets pricing, or influences credit, advertising, or employment decisions, get advice from your own qualified counsel and compliance people. Regulations including the FTC Act, state UDAP statutes, TCPA, ECOA, the Safeguards Rule, and state privacy and AI laws may apply to what you do, and only your own advisors can tell you how.

We aim for accuracy and we cite sources. We do not warrant that anything on the Services is accurate, complete, current, or suitable for your store. Vendor-reported figures are labeled as such and are not independently verified by us. Where we use AI tools in research or drafting, a human editor reviews what we publish — but errors still happen. Tell us about one and we will correct it.

3. The AI company directory

The Dealer AI Company Directory is an independent, editorially maintained list of companies selling AI to dealerships. Listings are free, ordering is alphabetical, and no company can pay for placement, for a score, or to have coverage removed. Our own projects appear in the directory and are labeled as ours.

A listing is not an endorsement, a certification, or a recommendation, and we do not vet any company's security, contracts, uptime, data practices, or claims. Do your own diligence before you sign anything.

Introductions. If you submit an intro request on a profile, you are asking us to pass your name, email, dealership, role, and message to that company so it can contact you. That is the entire transaction — see the Privacy Policy. Whatever happens next is between you and that company; we are not a party to it, we do not receive a commission on it, and we are not responsible for what that company does, sells, promises, or delivers.

4. Reviews and other submissions

If you submit a review, a comment, a listing request, or any other content ("Submissions"), you agree that:

  • It is your own honest, first-hand experience. Reviews must come from someone at a dealership that actually used the product. Vendors may not write, buy, solicit in exchange for anything of value, edit, or remove reviews of themselves or their competitors.
  • It is truthful and not defamatory, harassing, discriminatory, obscene, or unlawful.
  • It does not disclose anyone else's personal information, your employer's confidential information, or anything covered by an NDA you signed.
  • You own it or have the right to submit it.

You keep ownership of your Submissions. You grant us a worldwide, royalty-free, perpetual, irrevocable, sublicensable license to publish, reproduce, edit for length and clarity, distribute, and display them in connection with the Services and our marketing, alongside your name, role, and dealership. We review submissions by hand and may decline, edit, or remove any of them for any reason. We are not obligated to publish anything, and we do not endorse Submissions we do publish. If you want a published Submission taken down, email us.

5. Newsletter and email

Subscribing is free and consensual. Every email has a one-click unsubscribe, which we honor. We may change the format, frequency, or content of our email at any time, and we may end it entirely. We may occasionally include promotional content for our own products and services; it is always identifiable as ours.

6. Free tools, skills, and downloads

We publish free diagnostic tools, prompt packs, checklists, workflow templates, and open-source AI agent skills. Unless a specific license says otherwise, they are provided "as is," for your internal business use, with no warranty of any kind. Our open-source skills are released under the MIT License and are governed by that license, which travels with the code.

Some tools live on separate sites we operate, and some link to third-party services. Those have their own terms and privacy policies; read them. Output from any AI-assisted tool — ours or anyone's — needs a human review before you act on it.

Nothing on the Services is an offer to enter a paid engagement, and submitting an inquiry form does not create one. In-store training days, consulting, and any other paid work are governed exclusively by a separate written agreement, proposal, or statement of work signed by both sides, which controls over these Terms on scope, fees, deliverables, cancellation, and liability for that engagement.

8. Acceptable use

You agree not to: break any law using the Services; attack, probe, overload, or interfere with the Site or its infrastructure; try to reach non-public areas, accounts, or systems; strip or obscure our attribution or copyright notices; republish our editorial content wholesale as your own or behind your own paywall; impersonate anyone; or use our forms to send spam, malware, or bulk solicitations.

AI crawlers and training. Unlike most publishers, we explicitly welcome AI crawlers to read, index, cite, and train on our published editorial content — see our robots.txt and llms.txt. We ask for attribution and a link when a system quotes or summarizes us. That permission is limited to published content, does not extend to wholesale republication of the archive as a competing product, and does not grant any right to our trademarks or to content submitted through our forms.

9. Intellectual property

The Services and their content — text, images, layout, code, the mascot, and the "Dealer AI Guy" name and logo — are owned by us or our licensors and are protected by copyright and trademark law. Subject to section 8, you may read, print, and share our content for your own business use with attribution and a link.

All other product names, logos, and brands mentioned on the Services are the property of their respective owners. We use them for identification and commentary only. Their use does not imply any affiliation with, sponsorship by, or endorsement from those owners, and we are not affiliated with any vehicle manufacturer or its trademarks.

If you believe content on the Services infringes your copyright, email hello@dealeraiguy.com with the work at issue, the URL, your contact details, and a statement of good-faith belief, and we will act on it promptly.

10. Third-party links and content

The Services link to third-party websites, vendors, tools, and sources. We do not control them, we do not endorse them by linking to them, and we are not responsible for their content, products, pricing, security, or practices. Where we link to a product we operate or have an interest in, we say so. We do not accept payment for editorial coverage or for directory placement.

11. Disclaimer of warranties

THE SERVICES AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT ANY CONTENT IS ACCURATE OR WILL PRODUCE ANY PARTICULAR RESULT FOR YOUR DEALERSHIP. Some jurisdictions do not allow the exclusion of implied warranties, so parts of this section may not apply to you.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GROSS, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THE SERVICES — INCLUDING ANY DECISION YOU MAKE, VENDOR YOU HIRE, OR AI SYSTEM YOU DEPLOY BASED ON SOMETHING YOU READ HERE — WHETHER THE CLAIM IS IN CONTRACT, TORT, OR ANY OTHER THEORY, AND EVEN IF WE WERE ADVISED OF THE POSSIBILITY.

OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICES IS LIMITED TO THE GREATER OF (A) THE AMOUNT YOU PAID US FOR ACCESS TO THE SERVICES IN THE 12 MONTHS BEFORE THE CLAIM AROSE — WHICH, FOR THE FREE SERVICES, IS ZERO — AND (B) ONE HUNDRED U.S. DOLLARS (US$100). Liability for a paid engagement is governed by that engagement's own agreement. Nothing in these Terms limits liability that cannot be limited by law, including for fraud or willful misconduct.

13. Indemnification

You agree to indemnify and hold us harmless from any claim, demand, loss, or expense (including reasonable legal fees) arising from your misuse of the Services, your violation of these Terms or of any law, or any Submission you make — including a claim that a review you posted is defamatory or infringes someone's rights.

14. Changes, suspension, and termination

We may change these Terms at any time. The effective date at the top reflects the current version, and material changes will be announced in the newsletter. Continuing to use the Services after a change means you accept it. We may also change, suspend, or discontinue any part of the Services, and we may block access for anyone who violates these Terms. Sections 4, 9, and 11 through 16 survive any termination.

15. Governing law and disputes

These Terms are governed by the laws of the State of [STATE], United States, without regard to its conflict-of-laws rules, and the state and federal courts located in [COUNTY, STATE] have exclusive jurisdiction over any dispute — except that either party may seek injunctive relief for intellectual property misuse in any court of competent jurisdiction. Before filing anything, email us and give us 30 days to resolve it; most disputes end there. You and we agree that any claim will be brought individually and not as a class action. If you are a consumer in a jurisdiction whose law gives you the right to sue where you live, this section does not take that right away.

16. General

These Terms and the Privacy Policy are the entire agreement between us about the Services, and they replace anything said earlier. If a provision is held unenforceable, the rest stays in force and the unenforceable part is narrowed to the minimum extent necessary. Our failure to enforce a provision is not a waiver of it. You may not assign these Terms; we may assign them in connection with a sale or merger of the publication. Nothing here creates a partnership, joint venture, employment, or agency relationship between us.

17. Contact

Questions about these Terms: hello@dealeraiguy.com.