🔥 Top Story

A CBT News column argues the industry has been fighting the wrong war: dealers optimized for AI-assisted research, but the real threat is AI-assisted buying — a shopper's AI agent actually moving the transaction forward on your site. The piece frames the next competitive question bluntly: can a buyer's AI assistant complete steps on your website, or does your site still dead-end into a lead form?

Source: https://www.cbtnews.com/ai-helps-buyers-choose-will-it-choose-you

📰 Other Notable Stories

💡 Tool Spotlight

VinSolutions Virtual Contact Assistant (Cox Automotive) — a CRM-embedded autonomous AI assistant that engages and nurtures leads, schedules appointments, and answers complex shopper questions 24/7, handing off to a human at the moment a person is needed. It's built directly into the CRM you're likely already paying for, not a bolt-on. Pricing is not publicly listed — it ships as part of the VinSolutions CRM platform, so ask your Cox Automotive rep what it adds to your bill before you get excited. Verify at vinsolutions.com before you buy.

Who it's for: Stores already on VinSolutions that want the BDC's after-hours coverage handled without adding headcount. Who it's NOT for: Any rooftop not already in the Cox Automotive ecosystem — you'd be buying a whole new CRM to get one feature, and that math rarely works.

📊 Stat of the Day

Cox Automotive's Auto AI Readiness in Auto Retail Study, conducted in three phases between April and August of 2025, found that 52% of the 537 franchised dealers who participated were using AI to engage with customers 24/7 using real time text, chat or email. (Source: WardsAuto/Cox Automotive, Dec 23, 2025 — this is a vendor-commissioned dealer survey, so treat it as directionally useful, not gospel.)

Plain-English version: just over half the stores in this survey have some AI answering texts and emails around the clock. That also means nearly half don't — which is the gap the AI buying-agent story above is about to punish.

🔮 Trend Watch

The pattern across every story this week is the same jump: AI is moving from "answers the phone" to "closes the loop." VinSolutions, DealerOn, and the CBT News piece on AI


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Reading about AI won't train your team

The stores pulling ahead aren't the ones with the most tools — they're the ones whose people know how to use them. That takes a strategy, a readiness baseline, and real training.