Dealer AI Guy is an independent publication for car dealers who want to understand what AI actually means for the retail automotive business.

Not someday. Not in theory. Right now.

Every week, Dealer AI Guy breaks down practical ways dealerships can use AI to improve lead response, BDC workflows, sales follow-up, marketing, fixed ops, inventory, training, and day-to-day operations.

The goal is simple: help dealers separate real opportunities from AI noise.

Start with the free tools

Before you add another vendor, diagnose the foundation. Run Dealer Website Grader to find technical website leaks, then run DealerAEOAudit to see whether AI assistants recommend your store.

See all Dealer AI Guy tools →

What you’ll find here

Dealer AI Guy covers the AI tools, workflows, prompts, automations, and strategy that can help modern dealerships move faster and operate smarter.

You’ll get:

  • Practical AI use cases for dealerships
  • Breakdowns of new tools and trends in auto retail
  • Ideas for improving lead handling and follow-up
  • Prompt examples and workflow playbooks
  • Commentary on where the industry is heading
  • Honest takes on what is useful, overhyped, or not ready yet

No vague “AI will change everything” fluff. Just useful ideas dealers can test, adapt, and put to work.

Who it’s for

Dealer AI Guy is built for dealership owners, GMs, GSMs, BDC leaders, marketers, vendors, and operators who know AI is going to affect the car business but do not want to waste time chasing every shiny new tool.

If you are asking questions like:

  • How can AI help my team respond to leads faster?
  • What should my dealership automate first?
  • Which AI tools are worth paying attention to?
  • How do we use AI without losing the human side of selling cars?
  • What are other dealers going to be doing six months from now?

You’re in the right place.

Why subscribe

When you subscribe, you’ll get new Dealer AI Guy content delivered straight to your inbox, plus access to the full archive of published guides, ideas, and breakdowns.

Think of it as your private library for practical dealership AI.

If you want to keep up with how AI is changing auto retail, without relying on social algorithms or vendor hype, subscribe and follow along.

The future of the dealership is being built one workflow at a time.